Thursday, 7 June 2012

Tweeting and greeting

Yesterday we quadrupled the amount for free books we have ever moved under a KDP select promo on HOXTON KIRBY. Why? Well below we speak about how to use twitter during a free sale. With Hoxton Kirby we have always found the demographic difficult, it is a mystery, it has vampires and it is also a romance, so what changed? We have been running book promos for about 7 months, Nightingale Vale has always had shed loads of downloads but Hoxton has been more difficult, but we think we are onto something. We said before that 1,000 followers is like a magic number, it makes you a more visible player in the world of twitter we think. Suddenly you are visible and now we get an average of 20 unsolicited followers per day, which is great. Most importantly we are getting re-tweeted much more often and sometimes by people who we did not know had ever heard of us. The net result was that on average we were tweeted to about six thousand potential customers by friendly re-tweets, much more than some paid ads. We also cleaned out twitter with TWITCLEANER so that spam bots and those who do not want to follow us were at a minimum.(see below). Most importantly people are beginning to trust us and know we are real people who are genuinely interested in them as much as they are interested in us. Converting free sales into actual sales is a tough call but we are extremely impressed with twitter as a medium for meeting and speaking to people who may be interested in Declan Munro and Belle Marsh as both authors and people. We,also use other methods such as selective free ads and hashtags to widen our reach more of which later. don't forget we are just like you, ordinary dudes who have learned all this in a mere 7 months before which we were complete social network illiterates. If we can do it so can you. Keep well fogies. If you are interested in any of our books click on the side icons the one with the big hand or Hoxton Kirby on it.

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